YesChef! App

I worked with a team of four on a project to design an app for young adults to learn how to cook. As the researcher, I was responsible for gathering research and mapping out ideas for the design.

Organization

NYU Integrated Design and Media

Skills

UX/UI Design
Human Centered Design
User Research
Wireframing

Prototyping
Journey-Mapping
User Interviews
Personas
Storyboarding

Tools

Figma
Google Forms

Collaborators

Julie Huang
Victor Wei
Louie Rivera

Problem

Healthy eating on a budget is difficult for young adults

Many struggle to cook affordable meals at home due to limited experience, time, or resources.

Allergies, cultural practices, and health conditions make it hard to find safe, personalized food options.

People with dietary restrictions lack control over their meals

Beginner cooks feel overwhelmed by the cooking process

A lack of organization, guidance, and accessible instruction makes learning to cook intimidating.

Research

User Research (Cooking Habits):

44% of people

either rarely cooked or did not cooked at all

84%

Of those people

said that they would be willing to learn how to cook

User Research (Features):

93% of people

wished that cooking apps would have a recipe suggestion feature

81% of people

desired to see a digital fridge/food tracker feature on a cooking app

75% of people

desired to see a feature suggesting recipes based on the items in a digital inventory

72% of people

wished to see a feature that saves recipes to a favorites folder

68% of people

wished to see a search feature for recipes

Competitive Analysis:

App #1: Super Cook

Strengths:

  • Supports multiple languages and voice-activated ingredient input.

  • Suggests recipes you could make with just one or two more ingredients, helping with near-complete pantry use.

Weaknesses:

  • Limited ingredient library; niche items like picanha may be inaccurately matched.

  • Doesn’t account for ingredient quantity, potentially leading to inaccurate recipe suggestions.

App #2: Tasty

Strengths:

  • Personalized recommendations based on user’s cooking priorities and dietary preferences.

  • Detailed search filters including time, difficulty, occasion, and cuisine.

Weaknesses:

  • Forces users to pick recipes during onboarding, which may feel limiting or biased.

  • No pantry or ingredient inventory system to suggest recipes based on available items.

App #3: Epicurious

Strengths:

  • Curates daily recipe picks and seasonal ingredient suggestions for inspiration.

  • Offers quick and easy recipe categories for casual users.

Weaknesses:

  • No digital inventory or pantry feature to track ingredients.

  • Lacks robust filtering in the search function; relies on pre-defined categories.

Personas and Storyboards:

Persona 1: Marques

Occupation: Undergrad computer science student

Academic Workload: full-credit semester

Living Situation: Apartment with a roommate

Method of Acquiring Food: Take-out food 

Goal: To build more muscle

Persona 2: Joyce

Occupation: Senior philosophy student

Academic Workload: Writing thesis

Living Situation: Residential Assistant in university dorm

Method of Acquiring Food: Only makes eggs and toast some mornings

Goal: Lower budget by eating out less

Design

User Flow Chart

First Iteration

Final Iteration

Onboarding

Digital Fridge

Search

Saved Recipes

User Profile

Next Steps

Meal planning feature

Would be used to plan grocery trips according to their meal plan for longer than 3 days

Designing for integrated AI

Would be used to not only suggest recipes but also create custom recipes based on ingredients available

Budgeting feature

Help users make better choices in buying groceries through tracking their budget

@2025 Joseph Kang