
YesChef! App
I worked with a team of four on a project to design an app for young adults to learn how to cook. As the researcher, I was responsible for gathering research and mapping out ideas for the design.
Organization
NYU Integrated Design and Media
Skills
UX/UI Design
Human Centered Design
User Research
Wireframing
Prototyping
Journey-Mapping
User Interviews
Personas
Storyboarding
Tools
Figma
Google Forms
Collaborators
Julie Huang
Victor Wei
Louie Rivera
Problem
Healthy eating on a budget is difficult for young adults
Many struggle to cook affordable meals at home due to limited experience, time, or resources.
Allergies, cultural practices, and health conditions make it hard to find safe, personalized food options.
People with dietary restrictions lack control over their meals
Beginner cooks feel overwhelmed by the cooking process
A lack of organization, guidance, and accessible instruction makes learning to cook intimidating.
Research
User Research (Cooking Habits):
44% of people
either rarely cooked or did not cooked at all
84%
Of those people
said that they would be willing to learn how to cook
User Research (Features):
93% of people
wished that cooking apps would have a recipe suggestion feature
81% of people
desired to see a digital fridge/food tracker feature on a cooking app
75% of people
desired to see a feature suggesting recipes based on the items in a digital inventory
72% of people
wished to see a feature that saves recipes to a favorites folder
68% of people
wished to see a search feature for recipes
Competitive Analysis:
App #1: Super Cook
Strengths:
Supports multiple languages and voice-activated ingredient input.
Suggests recipes you could make with just one or two more ingredients, helping with near-complete pantry use.
Weaknesses:
Limited ingredient library; niche items like picanha may be inaccurately matched.
Doesn’t account for ingredient quantity, potentially leading to inaccurate recipe suggestions.

App #2: Tasty
Strengths:
Personalized recommendations based on user’s cooking priorities and dietary preferences.
Detailed search filters including time, difficulty, occasion, and cuisine.
Weaknesses:
Forces users to pick recipes during onboarding, which may feel limiting or biased.
No pantry or ingredient inventory system to suggest recipes based on available items.

App #3: Epicurious
Strengths:
Curates daily recipe picks and seasonal ingredient suggestions for inspiration.
Offers quick and easy recipe categories for casual users.
Weaknesses:
No digital inventory or pantry feature to track ingredients.
Lacks robust filtering in the search function; relies on pre-defined categories.

Personas and Storyboards:

Persona 1: Marques
Occupation: Undergrad computer science student
Academic Workload: full-credit semester
Living Situation: Apartment with a roommate
Method of Acquiring Food: Take-out food
Goal: To build more muscle


Persona 2: Joyce
Occupation: Senior philosophy student
Academic Workload: Writing thesis
Living Situation: Residential Assistant in university dorm
Method of Acquiring Food: Only makes eggs and toast some mornings
Goal: Lower budget by eating out less

Design
User Flow Chart

First Iteration
Final Iteration
Onboarding




Digital Fridge




Search

Saved Recipes

User Profile
Next Steps
Meal planning feature
Would be used to plan grocery trips according to their meal plan for longer than 3 days
Designing for integrated AI
Would be used to not only suggest recipes but also create custom recipes based on ingredients available
Budgeting feature
Help users make better choices in buying groceries through tracking their budget
@2025 Joseph Kang